Innovation tends to be overlooked during corporate restructuring, despite being crucial in the creation of a competitive advantage. Our innovation value services capitalize on innovation to guide a company away from its current competitive and meagre ‘red ocean’ market by creating a ‘blue ocean’ of uncontested market space that is ripe for growth.

In close cooperation with the client our innovation value services will address three questions:

• Is the client in the right business?
• Is there a 'blue ocean'?
• How do we capture it?

Our methodology involves the following aspects:

1. strategy canvass of current products
2. map and value existing innovation lines
3. strategic revision: focus, divergence and tagline
4. financial restructuring: obtain (public) financing
5. organizational change: adapt the structure
6. operational excellence: align processes
7. behavioural transformation: root the innovation culture